- THE POWER OF THE POOL
EXAMPLE: 100 AGENTS
$625,000
IN ANNUAL MARKETING POWER
$52,083
EVERY MONTH
$156,250
EVERY 90 DAYS
$625,000
EVERY YEAR
And that is with only 100 agents. As Errington Real grows nationwide, the Marketing Co-Op grows with it.
Illustrative example only. Actual Co-Op funding depends on agent production and participation.
Every agent’s business is unique.
The Marketing Co-Op invests in the marketing strategies
with the greatest potential to generate business and help agents grow faster.
Including, but not limited to, the following:
GOOGLE PPC
Capture buyers and sellers actively searching for a real estate agent in your market.
GOOGLE BUSINESS PROFILE
Strengthen your local presence through reviews, content, photos, and improved Google visibility.
YOUTUBE
Build trust and authority through educational, community, and market-focused video content.
FACEBOOK & INSTAGRAM
Stay in front of homeowners through targeted advertising, retargeting, and consistent local branding.
Every dollar is invested where it has the greatest potential return while ensuring every agent has an opportunity to grow.
50%
TOP-PRODUCING AGENTS
Agents who have consistently demonstrated strong production and follow the team’s systems.
These campaigns typically generate the fastest return, helping grow the overall Marketing Co-Op for everyone.
30%
GROWTH AGENTS
Agents building momentum and approaching their Real Brokerage cap.
Additional marketing at this stage can often accelerate their business and help them reach the next level faster.
20%
NEW & DEVELOPING AGENTS
Agents who are building their foundation.
Every successful business starts somewhere. This portion helps newer agents establish consistent marketing while keeping the program sustainable.
An agent's allocation tier may change over time as production, participation, and business growth evolve.
Errington Real manages the entire co-op marketing process—from planning and vendor coordination to campaign execution and optimization—so you can stay focused on serving clients and closing deals.
PROBATE MARKETING
Helping agents build relationships with personal representatives and families navigating the probate process.
DIVORCE MARKETING
Thoughtful marketing designed for homeowners facing major life transitions and real estate decisions.
HOMEBUYCASH NETWORK
Qualified seller opportunities that may be better suited for a fast, as-is cash solution through the HomeBuyCash network.
And other approved marketing initiatives based on your business goals and available co-op funding.
Co-op funding is applied directly to approved marketing campaigns managed through Errington Real. Funds are not distributed directly to agents and are subject to availability, approval, and program guidelines.