The Model
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- The Model
One Brokerage. One Team. Two Different Layers of Support.
Errington Real is designed as a real estate team powered by Real Brokerage.
Real Brokerage provides the national brokerage infrastructure. Errington Real adds a separate local marketing and implementation layer designed to help agents generate more business.
What Real Brokerage Provides
- National brokerage platform
- Technology and infrastructure
- Transaction processing
- Compliance and broker support
- Training and education
- National agent community
- Real Brokerage compensation structure
- Applicable Real company cap
What Errington Real Provides
- Company-managed marketing co-op
- Direct-mail printing support
- Local digital advertising
- Personal-brand promotion
- Video and content support
- Geographic farming strategy
- Database marketing
- Listing promotion
- Campaign implementation
- Marketing tracking and accountability
Why the Combination Matters
Technology alone does not create a local brand.
Training alone does not launch a campaign.
Templates alone do not generate consistent visibility.
Errington Real helps agents turn marketing ideas into real campaigns while benefiting from the national infrastructure provided by Real Brokerage.
Two Separate 15% Splits
Real Brokerage’s 15% Company Split
Real Brokerage receives 15% of the commission allocated to the agent until the agent reaches their applicable annual Real company cap.
Once the applicable Real company cap is reached, Real’s normal 15% company split stops for the remainder of the agent’s anniversary year.
Applicable transaction, brokerage and post-cap fees may continue.
Under the planned standard team structure used for this staging website:
- Qualifying team-member Real company cap: $6,000
- Team-leader Real company cap: $12,000
- Real company caps reset according to the agent’s anniversary cycle
Errington Real’s 15% Team Split
Errington Real receives a separate 15% team split on every transaction covered by the Errington Real team agreement.
The Errington Real team split is uncapped. There is no annual Errington Real team cap.
The Errington Real team split:
- Continues throughout the year
- Continues after the agent reaches the Real company cap
- Supports the marketing co-op
- Supports local campaign implementation
- Supports team systems and operations
- Reaching the Real company cap stops Real Brokerage’s normal 15% company split. It does not stop, reduce or eliminate the Errington Real 15% team split.